For Christmas this year, Millersville University’s Music Business Technology major students teamed up with a Grammy-nominated producer to put on a music video calling on people to adopt animals.
Barry Atticks, associate professor in the Millersville Music Department, thought it would be a good experience for his students.
This is the second Christmas clip produced by the students of the Music Business Technology major. Last year’s video featured giant snakes. See last year’s video and the corresponding article here.
This year’s video was inspired by an experience Atticks had after his dog died earlier this year.
âThe pain of death is thought to be too traumatic to have another dog, but we saw so many dogs in need of love that we wanted to give two dogs (a senior dog and 6 months old) a chance to ‘have a great life like the one that happened this year, “says Atticks.” So we wanted to get the message across that the best thing you can do when your dog passes by is give the love and home that your dog left with a dog who may never have been loved or cared for. “
The video is a cover of Sammy Hagar’s “Give to Live”, sung by former student Tabitha Rudy (the lyrics have been changed slightly, instead of being called “Love to Give”.)
The video also featured Music Business Technology student Lauren Hill on guitar, Declan Fischer on bass, Tanner Snyder on drums, and backing vocalists Ana Santiago, Ashley Macherelli, Amber Morelli and Elaina Hatton.
Grammy-nominated producer and sound engineer David Ivory recorded and mixed the song for Atticks and the students.
Ivory is known for his work with The Roots, which debuted at Millersville University. The Roots’ album “Things Fall Apart” earned Ivory her Grammy nomination.
âGiving students the opportunity to work with a Grammy nominated producer / engineer and professional cinematographer has allowed them to experience something unique and produce a high quality product,â Atticks says .
The students filmed the video at several locations, including Phantom Power in Millersville, the Lancaster SPCA, and Atticks’ home in Allentown.