New wine store plans to open at former Crown City Golf Shop location – Pasadena Now


Pasadena Wine Shop LLC has applied for a conditional use license with the city to establish a retail wine store at 1055 E. Green Street in Pasadena with offsite sale and consumption of beer and wine, and with occasional educational over-tastings on site.

The place is the former location of Crown City Golf Shop, which had been in business for 23 years.

As part of the approval process, the City Hearing Officer has scheduled a public hearing for Wednesday, January 19 to discuss the application and the conditions that must be met for the CUP application to be approved.

A CUP is required whenever a business wishes to operate a beer and wine retail store in Zoning District CD-5 (Central District Specific Plan, Lake Avenue Subdistrict), where the property.

The site is on the north side of East Green Street between South Catalina Ave. and South Wilson Ave. It measures approximately 8,579 square feet and contains a 4,392 square foot commercial building built in 1964, in addition to surface parking.

For the operation of the retail store, Pasadena Wine Shop wants to use a 750 square foot rental space that was previously occupied by a retail business and is currently vacant, according to a report from the Department of Planning and Community Development.

The Applicant proposes to operate under an ABC License Type 42 (Beer and Wine for Sale – Public Premises) for the sale and off-site consumption of limited alcohol (beer and wine). Auxiliary educational wine tastings would be by appointment only, the app showed.

Off-site liquor sales would primarily be ordered online. In addition to shipping orders to customers, customers could pick up in-store orders and use on-demand curbside pickup in the on-site parking lot.

The proposed floor plan shows a 350 square foot tasting area in the front portion of the tenant space along East Green Street. The remaining 400 square feet at the back of the suite would be devoted to wine storage and packaging.

A tasting room, as shown in the plan, is for customers to sample wines before purchasing, and would be limited to a maximum of six customers at any one time. Tastings would include two-ounce tasting portions for up to three wines per customer. Full-size servings of alcohol would not be available for on-site consumption and no food sales are offered.

According to the applicant, the on-site educational alcohol tastings are incidental to the off-site sale and consumption of a limited number of beers and wines. No bar area is provided even inside the tasting room, and no one under the age of 21 will be allowed inside during tastings.

The operation does not offer any form of live entertainment, the app says.

Hours of operation, as proposed, would be Tuesday through Friday from 3 p.m. to 8 p.m. and Saturday and Sunday from 11 a.m. to 8 p.m. Alcohol tastings are offered Saturday and Sunday between 11 a.m. and 2 p.m. The business would be closed on Mondays. .

The planning department said it is recommending a condition of approval for the on-site educational tasting to end half an hour before closing, or 7:30 p.m., whichever comes first.

The public hearing will be online and will begin at 5:30 p.m. Community members can access it via or by calling (669) 900-6833 and using webinar ID 891 9396 6874.

Public comments can be emailed via

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