Motörhead launches collector’s series of album covers


PEWAKUEE, Wis. – Brew Pipeline, a turnkey national distribution platform, has announced the launch of Motörhead Album Cover Collector Series. Loud N Hazy, a hazy new IPA created in collaboration with Lift Bridge Brewery, will feature a Motörhead album cover with each new release on a digitally printed, color-enhanced label. The first will be Iron Fist in September to celebrate the album’s 40th anniversary in 1982. Loud N Hazy is currently available in 16 states and will be released nationwide by the end of the year.

Milwaukee-based Craft Beverage Warehouse will be using all-new direct-to-can UV digital printing for the Motörhead Album Cover Collector Series. Using this innovative technology, several advanced printing techniques will be achieved, including spot varnish, photo-realistic graphics, color gradients and more. Not only is this printing process more durable, it results in superior, eye-catching packaging, bringing Motörhead’s album covers to life. This will allow fans to collect and display this new series for years to come.

Brewed with Strata, Eureka and Citra hops, Loud N Hazy has a monstrous blend of excellent and fruity hops that is balanced with golden malt. This new series will be sold in 4-packs of 16oz cans at a suggested retail price of $14.99 and in kegs. Prices vary due to promotions and individual state taxes.

Product specifications include:

  • Hazy IPA
  • 6% ABV
  • Pineapple, passion fruit, stone fruits and tropical citrus fruits

Loud N Hazy is now available in 16 states including CA, NY, NJ, PA, RI, SC, GA, FL, IN, IL, WI, CO, NC, KY, TN, TX with nationwide distribution coming soon. This news follows the recent success of Motörhead Ace of Spades, a bourbon launched last winter, and Motörhead Röad Crew, an American Pale Ale released last fall.

About Brew Pipeline

Led by industry veterans, Brew Pipeline consists of a portfolio of brands developed through partnerships at various breweries and distillers. Brew Pipeline handles everything from marketing, promotions and logistics to order picking, check-ins and channel communications.

About Motorhead

Formed in June 1975 by bassist, vocalist and songwriter Ian Fraser “Lemmy” Kilmister, Motörhead quickly established themselves on the British punk and heavy metal scenes. Although they have changed line-ups several times, Motörhead have never compromised or changed their unique and angry sound, which has seen the band and their music become a lifestyle for many people of all genres, whether whether they are rockers, punks or alternative.

As a power trio, they enjoyed particular success in the early 1980s with several UK Top 40 hit singles. The albums Overkill, Bomber, Ace of Spades and in particular No Sleep ’till Hammersmith cemented Motörhead’s reputation as a top rock band. The BAnd is ranked number 26 on VH1’s 100 Greatest Hard Rock Artists. Motörhead has released 22 studio albums, 13 live recordings, 12 compilation albums and four EPs over a career spanning 45 years. Motörhead’s legacy (and lifestyle) lives on through their music and loyal fans, with the band earning a 2020 Rock and Roll Hall of Fame nomination.

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