FYI: A new FYE outpost — For Your Entertainment — is now open at Yorktown Center in Lombard.
The 3,500-square-foot store stocks all manner of pop culture merchandise, from special-brand candy to the ubiquitous Funko Pop vinyl figures.
And unlike naysayers who assume the death knell sounded a long time ago for mall music stores, Lombard’s new FYE regularly stocks the latest hit songs on CD and vinyl.
“We’re focused on the pop culture experience, but we also offer media,” merchandising director Jodie Evans said of physical entertainment media, which includes 4K video technology and retro vinyl.
“We always feature all new music and movie releases,” Evans said. “We think that’s a point of difference for us compared to other pop culture stores in the mall.”
Evans noted that FYE has had to adapt amid consumers’ massive technological shift towards music and video streaming services. Still, Evans said, there are still people who want physical media of their favorite music or movies, especially if they aren’t allowed on certain streaming services like Apple Music or Netflix.
FYE is one of the newest names in shopping mall music stores. Earlier stores like Record Town and Tape World were renamed or acquired as Camelot Music, Wherehouse Entertainment and Sam Goody. In January 2020, FYE’s parent company Trans World sold it to become a subsidiary of Canadian company Sunrise Records & Entertainment.
Evans said the Lombard FYE location brings the company’s North American physical store portfolio to 206; they plan to be in 215 stores before the December holidays. Evans also added that online ordering from FYE for in-store pickup is currently unavailable.
“We like to say that everyone in the family can shop at our store and find something they like, whether it’s a game, a movie, a collectible, a t-shirt, etc.,” said said Evans. “That’s really been our focus for the past two years.”
And FYE also moved away from its old blue pick logo for semantic reasons.
“We revamped the logo,” Evans said, noting that the FYE on the orange dots is meant to emphasize the For Your Entertainment acronym. “We still have people pronouncing the store ‘fie’.”